Google product category [google_product_category]

All products are automatically assigned a production category from Google'south continuously evolving product taxonomy. Providing high-quality, on-topic titles and descriptions, also as accurate pricing, brand, and GTIN data will help ensure your products are correctly categorized.

The Google production category [google_product_category] attribute is optional, and tin can be used to override Google's automated categorization in specific cases.

When to use

Optional for each product.

Google volition only take a production category override in the following cases:

  1. Calculation of US taxes. For products sold in the US, yous can override Google's automatic categorization to ensure that the correct U.s.a. tax charge per unit is applied to your production.
  2. Enforcement of category-specific aspect requirements. Some product categories (such as Wearing apparel & Accessories, Mobile Phones, or Software) impose boosted required fields. If Google incorrectly assigns your product to one of these categories, use this attribute to override the categorization and remove the category-specific requirements.
  3. Targeting of Google Ads campaigns. If you've defined any of your advertisement campaigns based upon Google's product categories, you can utilize this attribute to reassign products within your campaign structure. Learn more about managing a Shopping entrada with product groups
  4. Alcohol. Alcoholic beverages must exist correctly categorized. If the category of your production is incorrectly assigned, yous can utilise the Google product category [google_product_category] attribute to override it and ensure that your production remains compliant. Learn more than about our alcoholic beverages policy.
Supported values

Predefined Google product category: The ID or the full path of the product category. You may submit either the ID or the full path, but not both.

Download a list of all Google production categories:

  • Excel sheet (.xls)
  • ​Plain text (.txt)

To download this list in another linguistic communication:

  • Select that linguistic communication from the card at the bottom of this folio. These links will update to that language.

To prevent garbled text in the .txt version:

  • Change your browser encoding to Unicode UTF-8. Learn how to change your browser encoding

Limit

ane category per product

Repeated field No
File format Case entry
Text feeds

2271
or
Apparel & Accessories > Clothing > Dresses

XML feeds <one thousand:google_product_category>2271</grand:google_product_category>
or
<g:google_product_category>Clothes &amp; Accessories &gt; Apparel &gt; Dresses</g:google_product_category>


To format your data for Content API, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure yous submit high-quality data for your products.

  • Use only a predefined Google product category. You tin choose to submit either the ID or the full path of the production category, but non both. If no category matches the product, or if you want to submit your own product category, use the production blazon [product_type] attribute instead
  • If the taxonomy of product codes is not available in your linguistic communication,utilise the English language values or numeric ID.
  • Utilise the one category that best describes your product. Choose the category based on your product's main function. For example, even though an MP3 player might have other functions, like a clock, its main function is as an MP3 player. So you would apply the MP3 actor category: Electronics > Audio > Audio Players & Recorders > MP3 Players (ID: 233).
  • Use the about specific category possible. For example, an MP3 player charger, use the MP3 player accessories category: Electronics > Audio > Audio Accessories > MP3 Player Accessories (ID: 232). Don't simply use: Electronics (ID: 222)
  • Use categories published after August 2011. Don't apply categories that were published earlier Baronial 2011. Use the links in a higher place for the latest values.

All-time practices

These all-time practices can help you go beyond the basic requirements to optimize your product information for performance.

  • Use the latest categories. In Google Ads, bidding on Shopping campaigns is based on the latest categories. While you can submit whatever version of the categories published later on Baronial 2011, we'll translate these to the latest version. So if you apply out-of-date categories, what you submit might non match what yous see.

Additional guidelines

Review each section closely to determine if the requirements use to your country or product. If you don't follow requirements that use to you, we'll disapprove your product and allow yous know in Diagnostics in your Merchant Heart account.

Products sold on Google

In the United States, Google volition employ any Google production category [google_product_category] values that yous supply in your feed to help determine the taxation charge per unit for products you lot sell directly on Google in applicative states. Acquire more than about marketplace facilitator revenue enhancement

Shopping ads campaigns

In Commonwealth of australia, Brazil, France, Federal republic of germany, Italy, the netherlands, Norway, Sweden, Turkey, the United Kingdom, and the United States, you tin can use the Google product category (displayed as "Category") to help organize your product groups in your Shopping ads campaigns. For all other countries, you can but use the product type [product_type] attribute to help organize your production groups for bidding in your Shopping campaign. Learn more about managing a Shopping campaign with product groups

Alcoholic beverages

  • Make sure your production meets the alcoholic beverages policy.
  • Use the following Google product categories when submitting alcohol-related products:
    • Food, Beverages & Tobacco > Beverages > Alcoholic Beverages (ID: 499676) or whatsoever of its subcategories
    • Arts & Entertainment > Hobbies & Creative Arts > Homebrewing & Winemaking Supplies (ID: 3577) or whatever of its subcategories

Merchant-defined bundles

  • Utilize the Google product category that's most appropriate for your bundle of dissimilar products. If the bundle contains a main production, use the category of the main product. For example, for a digital camera bundled with a bag, utilise: Cameras & Eyes > Cameras > Digital Cameras (ID:152)

Mobile phones or tablets with a contract or installment plans

  • Use the following Google product categories to permit us know when you lot're submitting a mobile phone or tablet with a contract or an installment programme:
    • Electronics > Communications > Telephony > Mobile Phones (ID: 267)
    • Electronics > Computers > Tablet Computers (ID: 4745)
  • For mobile phones sold with a contract, y'all may set the price [toll] attribute to 0. If you submit a price of 0, you'll demand to ready the Google product category[google_product_category] attribute to: Electronics > Communications > Telephony > Mobile Phones (ID:267).

Souvenir cards

  • Apply the post-obit Google product category to permit us know when you're submitting a gift card:
    • Arts & Entertainment > Political party & Commemoration > Gift Giving > Gift Cards & Certificates (ID:53)

Software subscriptions

  • Use the Software > Computer Software (ID: 313) category to permit us know when you're submitting a software subscription, or use one of its subcategories. For case:
    • Software > Calculator Software > Antivirus & Security Software (ID: 5299)

Examples

Apparel products

An illustration of a woman wearing a black dress

Production information for a blackness skater wearing apparel
Attribute Value

Title [championship]

Skater dress - Black

Google product category

[google_product_category]

Clothing & Accessories > Wear > Dresses

Google Malibu Sunglasses

Product information for a pair of dark-brown Google Malibu sunglasses
Attribute Value
Championship [championship] Google Malibu sunglasses - Brownish

Google product category

[google_product_category]

178

Coats and jackets

Production information for Google men's cypher-up jacket
Attribute Value
Title [title] Google Men'due south Performance Full Zilch Jacket Black

Google product category

[google_product_category]

Clothing & Accessories > Wearable > Outerwear > Coats & Jackets
Product data for a Google performance pullover
Attibute Value
Championship [title] Google Men's Performance 1/4 Zip Pullover Heather/Black

Google product category

[google_product_category]

Vesture & Accessories > Article of clothing > Outerwear
Product data for a Google hoodie
Attribute Value
Championship [title] Google Tri-blend Hoodie Grey

Google product category

[google_product_category]

Wearable & Accessories > Wear

Rings and jewelry

Product data for a white gold wedding band
Attribute Value
Championship [title] White Aureate Wedding Ring - 14K - 3mm

Google product category

[google_product_category]

Clothing & Accessories> Jewelry > Rings
Color [color] white gilt
Material [material] white gold
Production data for a platinum-plated engagement ring
Attribute Value
Title [title] Circular Platinum-Plated Classic Engagement Ring

Google product category

[google_product_category]

Vesture & Accessories > Jewelry
Color [color] silverish
Material [material] platinum
Product data for a quartz multi-finger band
Attribute Value
Title [title] Silver Quartz Multi-Finger Band

Google product category

[google_product_category]

Vesture & Accessories
Color [color] argent
Material [material] silver/quartz

Mobile phones

An illustration with 3 different colors of one mobile phone

Product information for a Google Pixel three
Attribute Value
Title [title] Google Pixel three - 32 GB - Midnight Blue - With contract

Google production category

[google_product_category]

Electronics > Communications > Telephony > Mobile Phones
GTIN [gtin] 00723755006386
Brand [brand] Google

Software subscription

Product information for Google security software basic edition
Attribute Value
Championship [championship] Google Security Software Basic Edition (1-year subscription)
Price [toll] 29.90 USD

Google product category

[google_product_category]

Software > Computer Software > Antivirus & Security Software
Brand [brand] Google
GTIN [gtin] 1234567890123
Shipping [shipping] 0.00 USD
Paradigm link [image_link] https://www.example.com/logo.jpg

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